Small brands can get tuned in by following big name influencers – and seeing who the hard-hitters are following and engaging with! They are always searching Instagram, Youtube and other platforms for talent. Instagram and Youtube influencers are great marketing options for beauty brands, especially as beauty is one of the sectors that can most benefit from influencer marketing. Food and toy brands, for instance, have gone to Viral Nation to connect with micro-influencers on YouTube or other streaming platforms who create ASMR content, like this ultra-relaxing video . 5. Ashley Boggs, a micro-influencer with 36,900 followers, posted a video to TikTok showing the results of using Urban Skin Rx’s Even Tone Cleansing Bar. Connecting brands with the best beauty & fashion influencers to generate sales and clout. Influencers have become the latest marketing strategy for brands all over the world. Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. Our influencer categories include Beauty, Women's Fashion, Mommy, Menswear, Lifestyle, Food, Travel & many more! CeraVe became one of the most mentioned skincare brands amongst Gen-Z due to its organic partnership with skinfluencer extraordinaire Hyram Yarbro. This top-tier group of influencers are seen as celebrities, not only in the beauty world, but across a variety of different industries. 10,000 members + Micro-influencers: 10,000 – 50,000 followers. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Influencers of all shapes and sizes from all over the world are welcome to apply. The reason you need influencer marketing is to ensure your beauty brand is shared digitally with a powerful story. Today, more and more brands in this industry are collaborating with beauty micro-influencers (between 5,000 and 100,000 followers on social networks), as they are highly appreciated prescribers by Internet users. While influencer marketing is used in practically all industries now, beauty brands love collaborating with influencers. ... Celebrity Influencers, Macro Influencers, and Micro Influencers. Instagram influencers. It’s thought that the work of beauty influencers has helped the cosmetics industry experience considerable growth in recent years. How ‘Micro-Influencers’ Can Work with Top Beauty Brands P1: with Nur of NurberXO: Beauty and the Vlog Podcast 78 Be sure to check out my FREE eBook : How to Create Impactful Content During COVID-19 Pandemic ! At this point in time, the power of the fashion influencer is a vital form of brand marketing. Connecting brands with all types of influencers across multiple social media platforms. How top brands have turned to macro-influencers in 2020. They are the ones sending free product to Instagram influencers/small blogs. With all that in mind, we should take a further look at the 11 beauty brands you should take example on for your influencer marketing strategy. Indeed, 96% of beauty brands are now on instagram. For instance, social media sites, as well as blogs help convey the story of your products easily. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. They started from a university dorm and garden shed in June of 2015. Fashion. GET PAID. In 2016, for example, the industry was expected to earn more than $62 billion in revenue. You can receive products to share with your followers and collaborating with Elizabeth Mott will certainly be as enjoyable as you make it. Let me break it down: Tiers: Nano-influencers: 1,000 – 10,000 followers. Brands have recently shifted to micro-influencers, whose advantages we developed in this other article.Micro-influencers bring more engagement in the form of likes, comments and other signs that their audience is genuinely paying attention to what they have to say. 10 beauty influencer accounts that you'll learn something new from. Beauty Influencers Huda Kattan / @hudabeauty. Beauty Clout is the influencer marketing platform for both micro-influencers and macro-influencers. The action, it turned out, was happening elsewhere. Based on your pre-set influencer campaign goals, it is critical to also assess other key factors of success when you are reporting. The most successful partnerships have been with micro-influencers as our brand is niche and not on the radar for the mega-influencers. ... A beautiful blend of her professional work, ... beauty brand consultant, blogger and YouTuber. Our Influencer Community Over 30,000 Influencers use BrandBacker to receive new opportunities. For example, popular beauty brand @NYXCosmetics successfully uses relatable photos from influencers with fewer than 100k followers to promote products. 43% of consumers follow beauty influencers, making them the second most popular type of influencer, just behind entertainers. So far, in 2020, beauty, fashion and hospitality brands have implemented a variety of impressive macro-influencer strategies. These factors could include: Ease of relationship with an influencer, timeliness in an influencer’s communication and work, quality of influencer’s work and care for detail, and the ability for the influencer to meet or exceed a brand’s post requirements. media@beautyclout.com. According to Global data, the beauty industry is the fastest growing sector in the UK with estimates that by 2022 it will be worth £26.7bn. And while you may not realize it, beauty and fashion brands heavily rely on us to do so. More than 700 million people worldwide use Instagram every month. These numbers highlight the fact that beauty brands depend heavily on micro-influencers in their marketing strategy. Kairos Media is a full-service digital communications agency with content creation, influencer strategy, and media buying at the heart of what they do. Fashion Brands need YOUR help! Influencers with big audiences don’t necessarily translate to sales. In fact, d id you know influencers account for up to 90% of Instagram engagement for cosmetics brands? In fact, many beauty brands are tapping micro-influencers who have a small but engaged following. Huda Kattan is a Dubai-based makeup artist who has a massive 22.5 million followers and is well-known for her approachable, easy-to-follow makeup tutorials. Learn more about what sets up as a top global marketing and talent agency here. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . Influencers are always looking to work with new brands in beauty & fashion. Your lifestyle and experiences also matter when it comes to beauty products. In our recent Influencer Marketing Report 2019, 32% of brands in the fashion, luxury and beauty industries claimed that Micro and Mid Tier influencers brought better connections with their target audiences. Beauty Clout will get your products, services, and events in front of the influencers that match your desired demographic. Examples of Successful Beauty Influencer Marketing Brand Partnerships. With a number of them, we have been able to form a longer-term relationship that goes beyond a single post, and extends to having Alchimie become an integral part of their skincare rituals. Fashion and beauty companies have created a stomping ground on Instagram — but brands in other verticals leverage micro-influencer marketing, as well. And numerous brands have found success by using micro-influencer tactics — such as Swedish skincare brand Idun Minerals, which used a dedicated small-name influencer campaign to reach large numbers of new customers without a large marketing budget. This may include how your products work on different faces, skin types, and much more. How beauty brands are meeting influencers in the virtual world “I have had to spend a lot more time putting out fires rather than designing since the lockdown started,” says Masaba Gupta. But big influencer names are not the only ones who can benefit from beauty and makeup promotions. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Get paid to talk about awesome products from all types of beauty & fashion brands. Below are the types of influencers who can become a good match for beauty brands. How I found brands that collaborate with micro influencers Rather than showing products exclusively on models, brands can help build trust by showing products on micro-influencers who are already are familiar to a segment of a brand’s followers. Mid-tier influencers: 50,000 – 500,000 followers. Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . Micro-influencers in 2021: 8 Things Brands Should Know Working with influencers is one of the best marketing methods in the modern age. Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. Moreover, it accounts for 86 percent of the total earned media value for the top 30 fashion brands . What makes the industry so powerful is the way it adapts to changing consumer trends - when it comes to influencer marketing its no different. Beauty influencers that love makeup and would love to work with a fun cosmetic line, this brand is looking for you. You Might Also Be Interested In: How ‘Micro-Influencers’ Can Work with Top Beauty Brands – with NurberXO: Beauty and the Vlog Podcast 74 Huda Kattan / Huda Beauty Glow Coco Hydrating Mist. With Huda Beauty being the juggernaut brand it is, it’s hard to remember that it started out as an influencer brand, too. They focus on finding the right brand for influencers while as being an influencer themselves. Providing brands with an easy, yet professional and cost-effective digital marketing solution, the use of micro and macro influencers and beauty influencers can leave lasting impressions on your brand. That's why some beauty brands have begun transferring their ad dollars to a new subset of tastemakers: "microinfluencers." This is often smaller brands that can’t pay influencers. But this is not the only reason beauty brands work with digital influencers on Instagram. Pitch companies that collaborate with small influencers. It hit five million views in the first 24 hours, and the brand hashtags #UrbanSkinRx and #UrbanRx racked up 30 million views in one week. This beauty blogger and makeup artist (MUA) is highly sought after by brands… While Estée Lauder has been known to recruit ambassadors like Kendall Jenner, the brand has also worked with micro-influencers on YouTube and Instagram. Often times, you can see influencers working with them who have less than 10K followers.
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